{"type":"excalidraw","version":2,"source":"https://AwesomeSystemDesign.dev","elements":[{"angle":0,"strokeColor":"#628572","backgroundColor":"#edf5ee","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-1"],"frameId":null,"roundness":null,"boundElements":[{"type":"text","id":"shape-1"}],"updated":0,"link":null,"locked":false,"id":"shape-0","type":"rectangle","seed":41,"x":30,"y":30,"width":420,"height":68,"customData":{"revealStep":1}},{"angle":0,"strokeColor":"#394557","backgroundColor":"transparent","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-1"],"frameId":null,"roundness":null,"boundElements":null,"updated":0,"link":null,"locked":false,"id":"shape-1","type":"text","seed":114,"x":50,"y":52.3,"width":380,"height":23.400000000000002,"fontSize":18,"fontFamily":1,"text":"Cold Start: New Item","originalText":"Cold Start: New Item","textAlign":"left","verticalAlign":"middle","containerId":"shape-0","lineHeight":1.3,"autoResize":false,"customData":{"revealStep":1}},{"angle":0,"strokeColor":"#a68a53","backgroundColor":"#fff7e6","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-2"],"frameId":null,"roundness":null,"boundElements":[{"type":"text","id":"shape-3"}],"updated":0,"link":null,"locked":false,"id":"shape-2","type":"rectangle","seed":187,"x":30,"y":123,"width":668.1517600000001,"height":82.80000000000001,"customData":{"revealStep":2}},{"angle":0,"strokeColor":"#394557","backgroundColor":"transparent","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-2"],"frameId":null,"roundness":null,"boundElements":null,"updated":0,"link":null,"locked":false,"id":"shape-3","type":"text","seed":260,"x":50,"y":141,"width":628.1517600000001,"height":46.800000000000004,"fontSize":18,"fontFamily":1,"text":"Problem: Two-tower model can't retrieve items with no interactions\nbecause embedding is trained on interaction data.","originalText":"Problem: Two-tower model can't retrieve items with no interactions\nbecause embedding is trained on interaction data.","textAlign":"left","verticalAlign":"middle","containerId":"shape-2","lineHeight":1.3,"autoResize":false,"customData":{"revealStep":2}},{"angle":0,"strokeColor":"#9180ac","backgroundColor":"#f4effb","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-3"],"frameId":null,"roundness":null,"boundElements":[{"type":"text","id":"shape-5"}],"updated":0,"link":null,"locked":false,"id":"shape-4","type":"rectangle","seed":333,"x":30,"y":230.8,"width":653.7845199999999,"height":153,"customData":{"revealStep":3}},{"angle":0,"strokeColor":"#394557","backgroundColor":"transparent","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-3"],"frameId":null,"roundness":null,"boundElements":null,"updated":0,"link":null,"locked":false,"id":"shape-5","type":"text","seed":406,"x":50,"y":248.8,"width":613.7845199999999,"height":117,"fontSize":18,"fontFamily":1,"text":"Solution 1: Content-based embedding\nCompute item embedding from features ONLY (no interactions)\nUse title, description, category, tags\nSeparate \"content tower\" that maps features → embedding space\nNew item gets an approximate embedding immediately","originalText":"Solution 1: Content-based embedding\nCompute item embedding from features ONLY (no interactions)\nUse title, description, category, tags\nSeparate \"content tower\" that maps features → embedding space\nNew item gets an approximate embedding immediately","textAlign":"left","verticalAlign":"middle","containerId":"shape-4","lineHeight":1.3,"autoResize":false,"customData":{"revealStep":3}},{"angle":0,"strokeColor":"#6577aa","backgroundColor":"#eef1fc","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-4"],"frameId":null,"roundness":null,"boundElements":[{"type":"text","id":"shape-7"}],"updated":0,"link":null,"locked":false,"id":"shape-6","type":"rectangle","seed":479,"x":30,"y":408.8,"width":580.2502000000001,"height":129.60000000000002,"customData":{"revealStep":4}},{"angle":0,"strokeColor":"#394557","backgroundColor":"transparent","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-4"],"frameId":null,"roundness":null,"boundElements":null,"updated":0,"link":null,"locked":false,"id":"shape-7","type":"text","seed":552,"x":50,"y":426.8,"width":540.2502000000001,"height":93.60000000000001,"fontSize":18,"fontFamily":1,"text":"Solution 2: Popularity boosting\nNew items (< 24 hours) get a 2x score boost\nEnsures exposure even with zero interactions\nBoost decays over 7 days as organic signals accumulate","originalText":"Solution 2: Popularity boosting\nNew items (< 24 hours) get a 2x score boost\nEnsures exposure even with zero interactions\nBoost decays over 7 days as organic signals accumulate","textAlign":"left","verticalAlign":"middle","containerId":"shape-6","lineHeight":1.3,"autoResize":false,"customData":{"revealStep":4}},{"angle":0,"strokeColor":"#628572","backgroundColor":"#edf5ee","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-5"],"frameId":null,"roundness":null,"boundElements":[{"type":"text","id":"shape-9"}],"updated":0,"link":null,"locked":false,"id":"shape-8","type":"rectangle","seed":625,"x":30,"y":563.4000000000001,"width":617.1127600000001,"height":129.60000000000002,"customData":{"revealStep":5}},{"angle":0,"strokeColor":"#394557","backgroundColor":"transparent","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-5"],"frameId":null,"roundness":null,"boundElements":null,"updated":0,"link":null,"locked":false,"id":"shape-9","type":"text","seed":698,"x":50,"y":581.4000000000001,"width":577.1127600000001,"height":93.60000000000001,"fontSize":18,"fontFamily":1,"text":"Solution 3: Exploration slots\nReserve 10% of recommendation slots for new items\nRandom selection among new items matching user's categories\nUse early engagement signals to decide whether to promote","originalText":"Solution 3: Exploration slots\nReserve 10% of recommendation slots for new items\nRandom selection among new items matching user's categories\nUse early engagement signals to decide whether to promote","textAlign":"left","verticalAlign":"middle","containerId":"shape-8","lineHeight":1.3,"autoResize":false,"customData":{"revealStep":5}},{"angle":0,"strokeColor":"#a68a53","backgroundColor":"#fff7e6","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-6"],"frameId":null,"roundness":null,"boundElements":[{"type":"text","id":"shape-11"}],"updated":0,"link":null,"locked":false,"id":"shape-10","type":"rectangle","seed":771,"x":30,"y":718.0000000000001,"width":606.50428,"height":129.60000000000002,"customData":{"revealStep":6}},{"angle":0,"strokeColor":"#394557","backgroundColor":"transparent","fillStyle":"solid","strokeWidth":1.5,"strokeStyle":"solid","roughness":0.7,"opacity":100,"version":1,"versionNonce":1,"isDeleted":false,"groupIds":["step-6"],"frameId":null,"roundness":null,"boundElements":null,"updated":0,"link":null,"locked":false,"id":"shape-11","type":"text","seed":844,"x":50,"y":736.0000000000001,"width":566.50428,"height":93.60000000000001,"fontSize":18,"fontFamily":1,"text":"Solution 4: Similar-item seeding\nFind existing items most similar to new item (by features)\nInitialize new item's embedding as average of similar items\nQuickly converge to its own embedding as interactions arrive","originalText":"Solution 4: Similar-item seeding\nFind existing items most similar to new item (by features)\nInitialize new item's embedding as average of similar items\nQuickly converge to its own embedding as interactions arrive","textAlign":"left","verticalAlign":"middle","containerId":"shape-10","lineHeight":1.3,"autoResize":false,"customData":{"revealStep":6}}],"appState":{"viewBackgroundColor":"#fbfbf8","gridSize":null},"files":{}}